HIV

PS/Kenya hosts HCM partners

Health Marketing Communication (HCM) project partners have pledged to meet their targets and increase the use of quality health services.

During a meeting hosted by PS/Kenya at the Crowne Plaza, Nairobi, on 29th October 2012, the partners who included Kisumu Medical and Education Trust (KMET), Liverpool VCT, Care and Treatment (LVCT), Family Health International (Fhi360) and Pharmaccess, discussed activities to be implemented from October 2012 to September 2013.

The meeting was chaired by PS/Kenya’s Deputy Country Representative Anthony Okoth (left). Participants learnt about PS/Kenya’s new strategic plan and focus areas in HCM.

“Two main result areas in HCM will be to increase use of quality health services, products and information and to strengthen leadership, management and governance for sustained health behaviour,” Okoth said.

PS/Kenya’s Director of Social Marketing Joyce Wanderi took partners through each programme and priorities for implementation in the coming year. “The Total Market Approach (TMA) is about ensuring we reach the entire market, both private and public, while in social franchising we shall focus on increasing in scale and scope,” she said.

The new buzzword is ACSM (Advocacy Communication and Social Mobilisation), an initiative which will see full inclusion of all partners and stakeholders in the development of various communications for the public.

“Under ACSM, the process of rolling out communications might be lengthy, but it is necessary so that we release a widely approved integrated communication,” added Okoth.

During a session chaired by PS/Kenya’s Deputy Finance Director Monica Waga, the partners were challenged to meet their targets.

PS/Kenya’s Country Director Chris Jones called on the partners to ensure they use their work plans to meet the targets indicated to donors, and to submit quarterly reports so as to keep track of their funds.

Partners were also updated on the new branding and marking regulations developed by donors.

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