Evidence Based Communications

PS Kenya also implements various behavior change campaigns to reduce risky sexual practices among at risk and vulnerable populations.

We also employ evidence-based behavior change communication techniques to promote correct and consistent use of our products and to reduce high-risk behaviors. Campaigns are delivered through innovative and appropriate channels to reach those most at risk. Surround and engage campaigns focus on increasing condom use amongst persons engaging in specific higher risk behaviors; for example, concurrent sexual partnerships are tackled through the ‘Weka Condom Mpangoni’ campaign, while condom negotiations among youth are targeted through the “Nakufeel” campaign.

Some of this include the campaign targeting multiple concurrent relationships – ‘Wacha Mpango wa Kando, Epuka Ukimwi ‘(Stop ‘spare wheels’ relations – Avoid HIV) and latterly, ‘weka condom mpangoni’ (‘put a condom in that plan’); campaign to promote consistent condom use; campaigns to address barriers to uptake of HIV Testing & Counseling, Voluntary medical Male circumcision among others. An innovative edutainment TV drama series dubbed ‘SIRI’ was also launched to support uptake of family planning and preventative behaviors of Kenyans related to HIV. Awareness is done mainly through mass media and community level small group and one on one sessions.

Post this page to Facebook Tweet This!