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Location: 2nd Floor, Wing B, Jumuia Place, Lenana Road P.O. Box 22591-00400, Nairobi
GSM: 0722 203-199, 0733 363-630
Telephone: + 254-020-2714346 / 2714354 / 2714355
Telephone: + 254-020-2446670/1
Fax: + 254-020-2714342
Email: info@pskenya.org
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Nutrition

About the Programme

PS/Kenya’s Food Fortification Social Marketing and communication Project is a component of the Kenya National Food Fortification Programme. This is an initial 2 year project 2011-2013, that will seek to improve the nutrition of Kenyans through advocating for consumption of fortified food.

The goal of the Social and communication project is to support the achievement of the Kenya National Fortification Programme’s objectives through creating awareness and implementing social marketing and communication activities in Kenya to promote consumption of fortified foods.

The objective of the Social Marketing and communication project is to:
  • Increase consumer awareness and demand for fortified foods
  • Stimulate industry participation in fortifying staples/food products and promoting their brands

The implementation will include conducting a formative research, developing and implementing a comprehensive communication strategy that includes mass media and information materials and monitoring and evaluation of activities.

By supporting the programme’s objectives the Food Fortification Social Marketing and communication project hopes to improve Kenyans nutritional status not only reduce mortality but to also avert a significant proportion of deaths due to diarrhea, measles, pneumonia, and other common childhood diseases.

Through the Food Fortification channel not only will people become healthier but they will also live longer and lead more productive lives. Infant mortality will reduce and children will show higher levels of physical and mental development; resulting in improved performance in school.

Currently in Kenya salt fortification with iodine is mandatory, while the fortification of edible oils and sugar with Vitamin A is voluntary.

Nutrition

Micro Nutrient Chart

Micro Nutrient Why do I need it? Where can I find it? How can a Deficiency affect me?
Vitamin A Essential for eyesight, growth and to fight illnesses Carrots, green leafy vegetables, pumpkin, melon, liver, egg yolk, fish, whole milk, butter, cheese and fortified foods Night blindness, partial or total blindness, skin sores, loss of appetite, higher risk of illnesses including measles and diarrhoea
Iron Helps fighting illnesses and helps brain development and function, and helps in carrying oxygen from the lungs to the tissues Fortified cereal, dried beans, meat, chicken, liver, kidney, egg yolks, seafood and fortified foods Weak blood (anaemia), tiredness, reduced concentration, irritability
Folic Acid Needed for the formation of DNA and RNA, the body’s building blocks and plays an important role in forming and developing white and red blood cells Dark green leafy vegetables, liver, kidney, whole grain cereals, nuts, legumes and fortified foods Weak blood (anaemia), babies born with spinal (back) problems
Zinc Maintains a healthy immune system, reduces the risk of skin problems (acne, boils) Meat, fish, poultry, milk products, whole grain cereals, dried beans and fortified foods Slow growth, delayed wound healing, loss of taste and appetite, hair loss, immune deficiency
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