On average, PS/Kenya and partners reach approximately 87,500 Kenyans per month living in rural, urban and peri-urban areas, with prevention messages in Family Planning, Malaria and HIV through Behaviour Communication Change (BCC) Outreach interventions. The outreach BCC activities are coordinated by the Outreach team on behalf of the HIV, Reproductive Health, and Maternal & Child Health programmes. Currently, PS/Kenya is conducting community-level BCC activities across the eight provinces.

Behaviour Change Communication (BCC) is the strategic use of communication to promote positive health outcomes, based on proven theories and models of behaviour change. BCC employs a systematic process beginning with formative research and behaviour analysis, followed by communication planning, implementation, and monitoring and evaluation. Audiences are carefully segmented, messages and materials are pre-tested, and both mass media and interpersonal channels are used to achieve defined behavioural objectives.

Working in the community calls for very close working relations with various partners and stakeholders, especially the Ministry of Public Health and Sanitation. The Outreach Unit manages these relationships at a regional level, keeps the partners updated with information, and also helps build their capacity in regards to Outreach BCC strategies.


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