How We Do It

PS/Kenya uses evidence-based marketing planning, a process that provides better understanding of the problem and of the target audience, thus enabling application of effective interventions.

PS/Kenya’s community-level interventions started in 1992. Since then there have been major shifts in strategies implemented; from product promotion, demonstration and health talks to building the capacity of community groups (CBOs) to facilitating community dialogue sessions designed to provoke the community to find solutions to barriers commonly stated as reasons for not adapting healthy behaviours.







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