Currently, PS/Kenya is using the following BCC outreach strategies:
  1. Education Through Listening (ETL): Small Group Communication Facilitation.
    ETL is a community dialogue approach derived from motivational interviewing. Motivational interviewing is a people centered self-directive counseling technique that is used for increasing a person’s inner motivation to change by exploring and helping them to resolve feelings (ambivalence) about a new behavior. The communication technique was adopted following the recognition that there are high awareness levels regarding health issues such as malaria and HIV, their causes and possible preventive measures; yet the high awareness does not directly correlate with people taking preventive measures. This communication technique aims to highlight this discrepancy and barriers to change and; to help the audience recognize how they can overcome these barriers.
  2. Community Theatre.
    PS/Kenya has interchangeably used both Theatre for Development (TFD) and magnate theatre to promote behavior change. Currently the organization is more inclined to magnet theatre, a form of community theatre that typically takes place in outdoor, public spaces. The performances explore issues affecting a community and encourage discussion and problem solving with audience members. The actors perform a drama that presents a dilemma based on community issues. The audience participates by offering suggestions to the characters or by taking the place of an actor and acting out solutions to the dilemma. Magnet Theatre encourages audience members to discuss solutions and allows them to experiment in a safe environment, to encourage individual and community-wide change.
  3. Partnerships with implementing partners
    PS/Kenya acknowledges that partnering with local organizations that have diverse resources has potential to greatly impact on behavior change in a community. In this regard, PS/Kenya empowers other implementing partners on BCC strategies such as the Education through Listening (ETL) technique. This facilitates effective communications and creates a network of local resources that ensure a built-up capacity to address health issues that are of concern to the community even after projects end.

Currently PS/Kenya is partnering with several community and faith based organizations (CBOs/FBOs) from the 8 regions, Peace Corp Volunteers, EXP Momentum (an experiential company), Kenya Scouts Association and Kenya Red Cross Society. The Ministry of Public Health plays a key role by helping in the recruitment of the implementing partners and in providing supportive supervision for all the community based activities.
Key outcomes of the partnerships include:

  • Increase in the number of skilled community resource persons who will take a lead in helping their communities adopt positive behaviours. The skills can be utilized in other areas beyond tackling health issues as they help a community own their issues and solutions.
  • Achievement of higher self-efficacy among the audience. One of the common barriers to behaviour change is a person’s lack of confidence in their ability to perform the correct behaviour. Through the ETL facilitation technique, the helper/facilitator will assist the person or audience identify where they want to be, the barriers preventing them from getting there and the possible solutions at their disposal. The audience relate better to people from situations similar to theirs who have overcome the challenges they are facing.

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