Measuring Health Impact


The key objective of Research and Metrics is to generate evidence as appropriate and required to guide decisions on health interventions using qualitative and quantitative approaches. The department also draws evidence from external data in the form of peer-reviewed journal articles, publications from other partners and national level surveys such as the Kenya Demographic Health Survey (KDHS), the Kenya Malaria Indicator Survey (KMIS) and the Kenya AIDS Indicator Survey (KAIS).

Evidence generated includes:

  1. The impact of 10 years of condoms social marketing from 2001 to 2011 using a household TRaC* survey held every two years.
  2. Baseline data on the prevalence of concurrent sexual partnerships among men and women aged 25 – 49 years of age who have the highest rates of HIV according to the 2007 Kenya AIDS Indicator Survey (KAIS)
  3. Audience profiles to assist in targeting health messages by way of qualitative studies known as FoQus* that identify archetypes in specific target groups most affected by a health problem and to whom health communications should be directed e.g. Jack and Naomi who are the targets for the Mpango wa Kando campaigns.
  4. Segmentation data that identifies factors that are associated with behaviour for users of hormonal contraceptives, condoms and Long Lasting Insecticide Treated Nets (LLITN’s) and safe water products to aid programs in identifying what elements to include in their promotion activities for both products and behaviours e.g. the ability to negotiate for condoms use with regular partners which is the base communication in the recent “Nakufeel” campaign which challenges the trusted partner myth, positioning the use of condoms with regular partners as a demonstration of love and caring for one’s partner or the social norm of everyone sleeping under an LLIN in the “Mbu nje, sisi ndani” campaign.
  5. Pre-testing data that guides final executions of health communications channelled via mass media e.g. the Mpango wa Kando and the Trust condoms “Love bila regrets” campaigns.
  • Tracking Results Continuously (TRaC): A population-based biennial survey for measuring levels, trends, and determinants of behaviours to monitor, evaluate, and improve social marketing interventions
  • Framework for Qualitative Research in Social Marketing (FoQus): Qualitative research which PS uses to increase the availability of actionable evidence for programmers to design interventions.  FoQus emphasizes audience-centred qualitative methods such as photo-narratives, collage-making, and theatre presentations, as well as in-depth interviews and small group discussions. FoQus studies provide insight into how target audience members make health decisions and which messages resonate to change behaviours.






Measuring Health Impact
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